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Living the brand : how to transform every member of your organization into a brand champion / Nicholas Ind.

By: Publication details: London ; Philadelphia : Kogan Page, 2007.Edition: 3rd edDescription: 200 p. : ill. ; 24 cmISBN:
  • 9780749450830
Subject(s):
Contents:
Introduction -- I'm genuinely feeling groovy -- Living brands -- Why people need vision and values -- Why organizations need purpose and values -- Defining the brand -- Bringing the brand to life -- Sustaining the brand : stories and myths -- Measuring success -- Managing the brand -- Conclusion.
Item type: Circulation Books
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Current library Call number Status Date due Barcode
Manila Tytana Colleges Library CIRCULATION SECTION CIR HD 69.B7 I53 2007 (Browse shelf(Opens below)) Available 032390

Includes index.

Includes bibliographical references and index.

Introduction -- I'm genuinely feeling groovy -- Living brands -- Why people need vision and values -- Why organizations need purpose and values -- Defining the brand -- Bringing the brand to life -- Sustaining the brand : stories and myths -- Measuring success -- Managing the brand -- Conclusion.

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