Living the brand : how to transform every member of your organization into a brand champion / Nicholas Ind.
Publication details: London ; Philadelphia : Kogan Page, 2007.Edition: 3rd edDescription: 200 p. : ill. ; 24 cmISBN:- 9780749450830
Current library | Call number | Status | Date due | Barcode |
---|---|---|---|---|
Manila Tytana Colleges Library CIRCULATION SECTION | CIR HD 69.B7 I53 2007 (Browse shelf(Opens below)) | Available | 032390 |
Includes index.
Includes bibliographical references and index.
Introduction -- I'm genuinely feeling groovy -- Living brands -- Why people need vision and values -- Why organizations need purpose and values -- Defining the brand -- Bringing the brand to life -- Sustaining the brand : stories and myths -- Measuring success -- Managing the brand -- Conclusion.
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