The design of things to come : how ordinary people create extraordinary products / Craig M. Vogel, Jonathan Cagan, Peter Boatwright.
Publication details: Upper Saddle River, N.J. : Wharton School Pub., 2005.Description: xxx, 237 p. : ill. ; 24 cmISBN:- 0131860828
| Current library | Call number | Status | Date due | Barcode |
|---|---|---|---|---|
| Manila Tytana Colleges Library CIRCULATION SECTION | CIR HF 5414.153 V68 2005 (Browse shelf(Opens below)) | Available | 015549 |
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| CIR HF 5411 M37 2016 Marketing theory : a student text / | CIR HF 5413 D34 2012 Green marketing management / | CIR HF 5414.13 B47 2000 Market-based management : strategies for growing customer value and profitability / | CIR HF 5414.153 V68 2005 The design of things to come : how ordinary people create extraordinary products / | CIR HF 5415 A76 2003 Marketing : an introduction / | CIR HF 5415 A76 2003 Marketing : an introduction / | CIR HF 5415 A76 2011 Marketing : an introduction / |
Includes bibliographical references and index.
The new breed of innovator -- Pragmatic innovation: the new mandate -- The art and science of business -- Identifying today's trends for tomorrow's innovations -- Design for desire: the new product prescription -- The powers of stakeholders: people fueling innovation -- B-to-B innovation: the new frontier of fantasy -- Making decisions for profit: success emerging from chaos -- A process for product innovation -- Creating a blanket of IP to protect your brand from the elements -- To hire consultants or build internally: that is the question -- Epilogue: The powers of innovation: the new economy of opportunity.
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