Mass communication theory : foundations, ferment, and future / Stanley J. Baran, Dennis K. Davis.
Series: Cengage series in mass communication and journalismPublication details: Stamford, CT : Cengage Learning, 2015.Edition: 7th edDescription: xxi, 408 p. ; 24 cmISBN:- 9781285052076
- CIR P 90 B37 2015
| Current library | Call number | Status | Date due | Barcode |
|---|---|---|---|---|
| Manila Tytana Colleges Library CIRCULATION SECTION | CIR P 90 B37 2015 (Browse shelf(Opens below)) | Available | 034811 |
Includes bibliographical references and index.
Understanding and evaluating mass communication theory -- Establishing the terms of the debate over media : the first trend in media theory--mass society and propaganda theories -- Normative theories of mass communication -- The media-effects trend -- The emergence of the critical cultural trend in North America -- Theories of media and human development : children and adolescents -- Audience theories : uses and reception -- Theories of media cognition and information processing -- Theories of the effect of media on society -- Media and culture theories : meaning-making in the social world -- The future of media theory and research.
There are no comments on this title.