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The CLIA guide to today's cruise industry / Marc Mancini.

By: Contributor(s): Publication details: Clifton Park : Delmar Pub, 2011.Description: xi, 242 p. : col. ill. ; 28 cmISBN:
  • 9789814336697
Subject(s):
Contents:
Who cruises and why -- The anatomy of a cruise ship -- The cruise experience -- Who's who in cruising -- The pre-, post-, and off-ship cruise experience -- The geography of cruising -- Profiling the lines -- Selling cruises -- Cruise marketing, groups, and incentives.
Summary: This textbook is designed to support CLIA's certification program.
Item type: Circulation Books
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Holdings
Current library Call number Status Date due Barcode
Manila Tytana Colleges Library CIRCULATION SECTION CIR G 550 M36 2011 (Browse shelf(Opens below)) Available 034239

Includes bibliographic references and index.

Who cruises and why -- The anatomy of a cruise ship -- The cruise experience -- Who's who in cruising -- The pre-, post-, and off-ship cruise experience -- The geography of cruising -- Profiling the lines -- Selling cruises -- Cruise marketing, groups, and incentives.

This textbook is designed to support CLIA's certification program.

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