Advertising and IMC : principles and practice / Sandra Moriarty, Nancy Mitchell, William Wells.
Publication details: Boston : Prentice Hall, 2012.Edition: 9th edDescription: xxviii, 657 p. : ill. (chiefly col.) ; 29 cmISBN:- 9780273725929
Current library | Call number | Status | Date due | Barcode |
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Manila Tytana Colleges Library CIRCULATION SECTION | CIR HF 5823 M67 2012 (Browse shelf(Opens below)) | Available | 033863 |
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CIR HF 5823 B45 2009 Advertising and promotion : an integrated marketing communications perspective / | CIR HF 5823 B45 2018 Advertising and promotion : an integrated marketing communications perspective / | CIR HF 5823 F37 2004 Handbook of successful advertising / | CIR HF 5823 M67 2012 Advertising and IMC : principles and practice / | CIR HF 5823 W45 2006 Advertising : principles and practice / | CIR HF 5825 D74 2008 Creative strategy in advertising / | CIR HF 5825 H54 2003 The art of writing advertising / |
Includes bibliographical references and index.
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