Economics for managers / Paul G. Farnham.
Publication details: Boston : Prentice Hall, 2010.Edition: 2nd edDescription: xxiii, 508 p. : ill. ; 29 cmISBN:- 9789810696504
Current library | Call number | Status | Date due | Barcode |
---|---|---|---|---|
Manila Tytana Colleges Library CIRCULATION SECTION | CIR HB 171.5 F37 2010 (Browse shelf(Opens below)) | Available | 033753 |
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CIR HB 171.5 C65 2006 Economics / | CIR HB 171.5 E34 2006 Economics : private markets and public choice / | CIR HB 171.5 F37 2005 Economics for managers / | CIR HB 171.5 F37 2010 Economics for managers / | CIR HB 171.5 F73 2004 Principles of economics / | CIR HB 171.5 F73 2004 Principles of economics / | CIR HB 171.5 F73 2007 Principles of economics / |
Includes bibliographical references and index.
Managers and economics -- Demand, supply, and equilibrium prices -- Demand elasticities -- Techniques for understanding consumer demand and behavior -- Production and cost analysis in the short run -- Production and cost analysis in the long run -- Market structure : perfect competition -- Market structure : monopoly and monopolistic competition -- Market structure : oligopoly -- Pricing strategies for the firm -- Measuring macroeconomic activity -- Spending by individuals, firms, and governments on real goods and services -- The role of money in the macro economy -- The aggregate model of the macro economy -- International and balance of payments issues in the macro economy -- Combining micro and macro analysis for managerial decision making.
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