Market-based management : strategies for growing customer value and profitability / Roger J. Best.
Publication details: Upper Saddle River, N.J. : Pearson/Prentice Hall, 2005.Edition: 4th edDescription: xxii, 506 p. : ill. ; 24 cmISBN:- 0131293729
| Current library | Call number | Status | Date due | Barcode |
|---|---|---|---|---|
| Manila Tytana Colleges Library CIRCULATION SECTION | CIR HF 5415.13 B47 2005 (Browse shelf(Opens below)) | Available | 019334 |
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| CIR HF 5415.129 K86 2012 Marketing channels / | CIR HF 5415.129 R67 2013 Marketing channels : a management view / | CIR HF 5415.13 A57 2007 Strategic marketing : an applied perspective / | CIR HF 5415.13 B47 2005 Market-based management : strategies for growing customer value and profitability / | CIR HF 5415.13 C64 2006 The marketing plan / | CIR HF 5415.13 C73 2006 Strategic marketing / | CIR HF 5415.13 C73 2006 Strategic marketing / |
Includes bibliographical references and index.
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