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Strategic market relationships : from strategy to implementation / Bill Donaldson, Tom O'Toole.

By: Contributor(s): Publication details: Chichester, England : John Wiley & Son, 2007.Edition: 2nd edDescription: xiv, 269 p. : ill. ; 24 cmISBN:
  • 9780470028803
Subject(s):
Contents:
Introduction to strategic market relationships -- Relationship-based theories -- Relationship planning and development -- Relationship types -- Networks -- Organising for relationships -- People and relationships -- Customer relationship management -- Relationship communication with a special focus on building relationships through brands and electronic relationships -- Channel relationships -- Innovation through relationships -- Relationship internationalisation -- Relationship costs and value -- Strategic market relationships : a final word.
Item type: Circulation Books
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Holdings
Current library Call number Status Date due Barcode
Manila Tytana Colleges Library CIRCULATION SECTION CIR HF 5415.55 D66 2007 (Browse shelf(Opens below)) Available 026941

Includes bibliographical references (p. [249]-262) and index.

Introduction to strategic market relationships -- Relationship-based theories -- Relationship planning and development -- Relationship types -- Networks -- Organising for relationships -- People and relationships -- Customer relationship management -- Relationship communication with a special focus on building relationships through brands and electronic relationships -- Channel relationships -- Innovation through relationships -- Relationship internationalisation -- Relationship costs and value -- Strategic market relationships : a final word.

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