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Customer equity management / Roland T. Rust, Katherine N. Lemon, Das Narayandas.

By: Contributor(s): Publication details: Upper Saddle River, N.J. : Pearson/Prentice Hall, 2005.Description: xxii, 551 p. : ill. ; 24 cmISBN:
  • 0131419293
Subject(s):
Item type: Circulation Books
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Includes bibliographical references and index.

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