Corporate social responsibility : doing the most good for your company and your cause / Philip Kotler and Nancy Lee.
Publication details: Hoboken, N.J. : John Wiley & Sons, 2005.Description: x, 307 p. : ill. ; 24 cmISBN:- 0471476110
Current library | Call number | Status | Date due | Barcode |
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Manila Tytana Colleges Library CIRCULATION SECTION | CIR HD 60 K68 2005 (Browse shelf(Opens below)) | Available | 024196 |
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Published simultaneously in Canada.
Includes bibliographical references and index.
The case for doing at least some good -- Corporate social initiatives : six options for doing good -- Corporate cause promotions : increasing awareness and concern for social causes -- Cause-related marketing : making contributions to causes based on product sales -- Corporate social marketing : supporting behavior change campaigns -- Corporate philanthropy : making a direct contribution to a cause -- Community volunteering : employees donating their time and talents -- Socially responsible business practices : discretionary business practices and investments to support causes -- Twenty-five best practices for doing the most good for the company and the cause -- A marketing approach to winning corporate funding and support for social initiatives : ten recommendations.
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