Manage for profit, not for market share : a guide to greater profits in highly contested markets / Hermann Simon, Frank F. Bilstein, Frank Luby.
Publication details: Boston, Mass. : Harvard Business School Press, 2006.Description: 232 p. : ill. ; 25 cmISBN:- 1591395267
| Current library | Call number | Status | Date due | Barcode |
|---|---|---|---|---|
| Manila Tytana Colleges Library CIRCULATION SECTION | CIR HB 601 S56 2006 (Browse shelf(Opens below)) | Available | 022108 |
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| CIR HB 241 C67 2016 Cost and production functions / | CIR HB 353.5 P55 2005 Real cities : modernity, space, and the phantasmagorias of city life / | CIR HB 3654 Z43 2006 Food, population and employment in China / | CIR HB 601 S56 2006 Manage for profit, not for market share : a guide to greater profits in highly contested markets / | CIR HB 615 A27 2012 Entrepreneurship : a real-world approach / | CIR HB 615 B37 2010 Entrepreneurship : successfully launching new ventures / | CIR HB 615 E58 2017 Entrepreneurship in theory and practice : paradoxes in play / |
Includes bibliographical references (p. 213-219) and index.
Choose profit over market share -- Learn to compete peacefully -- Change the way you form your assumptions -- Use internal data to find profit opportunities -- Uncover preferences and willingness to pay -- Optimize your marketing mix to capture the highest additional profit -- Raise your prices to get the profit you deserve -- Don't ingratiate yourself with customers -- Align your incentives to focus on profit -- Get your market communication under control -- Epilogue: it's time to cash in your profit opportunities.
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