Adapting to tourism trends in Hoi An : (Record no. 84492)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01444nam a2200253Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 230504s2020 xx 000 0 und d |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | O'Mahony, Barry. |
| 9 (RLIN) | 4296 |
| 245 #0 - TITLE STATEMENT | |
| Title | Adapting to tourism trends in Hoi An : |
| Remainder of title | the challenge for Nam Long restaurant / |
| Statement of responsibility, etc. | Barry O’Mahony |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Date of publication, distribution, etc. | October-December 2020 |
| 336 ## - CONTENT TYPE | |
| Content type term | text |
| 337 ## - MEDIA TYPE | |
| Media type term | unmediated |
| 338 ## - CARRIER TYPE | |
| Carrier type term | volume |
| 440 ## - SERIES STATEMENT/ADDED ENTRY--TITLE | |
| Number of part/section of a work | 25 : 10-12, 1071-1084 |
| Title | Asia Pacific Journal of Tourism Research |
| 9 (RLIN) | 4297 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | This case profiles Nam Long restaurant, where a strategy has been developed to attract international tourists to experience local and regional cuisine. The case outlines a series of challenges that the restaurant owner faces in implementing the strategy and in ensuring that the goals of the strategy are achieved. The case aims to build upon knowledge and skills gained in introductory hospitality courses/subjects and to provide an opportunity for students to employ theoretical concepts to practical problems. While there are not necessarily clear right or wrong answers, working on the case should produce a variety of possible scenarios and recommendations. |
| 521 ## - TARGET AUDIENCE NOTE | |
| Target audience note | Tourism |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing mix. |
| 9 (RLIN) | 4298 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Product attributes. |
| 9 (RLIN) | 4299 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Revenue optimisation. |
| 9 (RLIN) | 4300 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Service operation. |
| 9 (RLIN) | 4301 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Strategy. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Tourism trends. |
| 9 (RLIN) | 4302 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Articles |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Manila Tytana Colleges Library | Manila Tytana Colleges Library | REFERENCE SECTION | 05/04/2023 | 05/04/2023 | 05/04/2023 | Articles |