Cultural innovation : (Record no. 83595)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 01818nam a2200265Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 230313s2020 xx 000 0 und d |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | MANILA TYTANA COLLEGES LIBRARY |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Holt, Douglas. |
| 9 (RLIN) | 1168 |
| 245 #0 - TITLE STATEMENT | |
| Title | Cultural innovation : |
| Remainder of title | the secret to building breakthrough businesses / |
| Statement of responsibility, etc. | Douglas Holt |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Date of publication, distribution, etc. | September-October 2020 |
| 336 ## - CONTENT TYPE | |
| Content type term | text |
| 337 ## - MEDIA TYPE | |
| Media type term | unmediated |
| 338 ## - CARRIER TYPE | |
| Carrier type term | volume |
| 440 ## - SERIES STATEMENT/ADDED ENTRY--TITLE | |
| Number of part/section of a work | 98 : 5, pages 106-115 |
| Title | Harvard Business Review |
| 9 (RLIN) | 1169 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Companies struggle with innovation because they put all their chips on one innovation paradigm--what Holt calls "better mousetraps." This is innovation as conceived by engineers and economists--a race to create the killer value proposition. It wins on functionality, convenience, reliability, price, or user experience. Fortunately, building better mousetraps is not the only way to innovate. In consumer markets, innovation often proceeds according to a logic Holt calls "cultural innovation." Better-mousetraps innovation is organized by quantitative ambitions: Outdo your competitors on existing notions of value. Cultural innovation operates according to qualitative ambitions: Change the understanding of what is considered valuable. Holt's research and consulting reveal the strategic principles that allow companies to pursue cultural innovation. In this article he explores those principles using the stories of how the Ford Explorer reinvented the family car and how Blue Buffalo reinvented the ideology of dog food. |
| 521 ## - TARGET AUDIENCE NOTE | |
| Target audience note | Business. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Brand equity. |
| 9 (RLIN) | 1170 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Branding. |
| 9 (RLIN) | 1171 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Competitive strategy. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Consumer marketing. |
| 9 (RLIN) | 1173 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Innovation. |
| 9 (RLIN) | 1174 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Organizational behavior. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Product management. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Articles |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Manila Tytana Colleges Library | Manila Tytana Colleges Library | REFERENCE SECTION | 03/13/2023 | 03/13/2023 | 03/13/2023 | Articles |