Factors affecting buying decision in purchasing tobacco products to the employees of ABC Colleges / (Record no. 83293)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02680nmm a22003137a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | PILC |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20230302105548.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 230206b |||||||| ||j| 00| 0 eng d |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | MANILA TYTANA COLLEGES LIBRARY |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | TH HF 5415.32 F33 2018 |
| 245 ## - TITLE STATEMENT | |
| Title | Factors affecting buying decision in purchasing tobacco products to the employees of ABC Colleges / |
| Statement of responsibility, etc. | Zenneth Q. Bazar, Dave G. Araneta, Patrick M. Carag, Love O. Guillermo, Bea G. Rivera, Kayle Jenry C. Sapida |
| 250 ## - EDITION STATEMENT | |
| Edition statement | BS Business Administration major in Marketing Management |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | Pasay City : |
| Name of publisher, distributor, etc. | MTC, |
| Date of publication, distribution, etc. | 2018 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 101 pages |
| 336 ## - CONTENT TYPE | |
| Source | rdacontent |
| Content type term | text |
| Content type code | txt |
| 337 ## - MEDIA TYPE | |
| Source | rdamedia |
| Media type term | computer |
| Media type code | c |
| 338 ## - CARRIER TYPE | |
| Source | rdacarrier |
| Carrier type term | online resource |
| Carrier type code | cr |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | This study was conducted to serve as a basis in developing a marketing strategy for tobacco companies putting into considerations the factors affecting the purchasing of tobacco products of the employees of ABC College. This research aimed to determine the significance of the difference on the extent of factors affecting the tobacco products purchases of employees of ABC College according to respondents’ profile. Researchers focused on identifying the perspective of the employees of ABC College in terms of factors affecting their buying behavior regarding tobacco products to develop an effective marketing strategy for tobacco companies. The researchers of this study are interested in the sales of tobacco. This study will serve as a basis that can be proposed to tobacco<br/>companies to increase sales.<br/>A quantitative method was used for this survey. Questionnaires were printed and distributed among the respondents. The locale of the study was the employees of the ABC College who smokes cigarettes. The researchers used a purposive and convenience sampling technique. The respondents selected were based on the criteria on their employment at the ABC Colleges and their willingness to answer the questionnaire and voluntarily give their consent. We therefore conclude that most of the smokers were males, the respondents who had the highest income were more prone to purchasing cigarette packs rather than sticks and that most were within the 26-30 years old bracket. There is an overall significant correlation existing among the factors (domains). |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Tobacco industry |
| 9 (RLIN) | 144 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Purchasing power |
| 9 (RLIN) | 145 |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Quantitative |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Bazar, Zenneth Q. |
| 9 (RLIN) | 449 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Araneta, Dave G. |
| 9 (RLIN) | 146 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Carag, Patrick M. |
| 9 (RLIN) | 450 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Guillermo, Love O. |
| 9 (RLIN) | 451 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Rivera, Bea G. |
| 9 (RLIN) | 452 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Sapida, Kayle Jenry C. |
| 9 (RLIN) | 453 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Theses |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type | Public note |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Manila Tytana Colleges Library | Manila Tytana Colleges Library | THESES SECTION | 02/02/2023 | TH HF 5415.32 F33 2018 | TH01300 | 02/06/2023 | 02/06/2023 | Theses | Available in Library Google Drive |