A study on the effectiveness of TV advertisement and YouTube/online advertisement on the consumer buying behavior of the working individuals : (Record no. 80301)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01216nam a22003377a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | PILC |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20221123182430.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 190131b xxu||||| |||| 00| 0 eng d |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | MANILA TYTANA COLLEGES LIBRARY |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | TH HF 6146.T42 S78 2018 |
| 245 ## - TITLE STATEMENT | |
| Title | A study on the effectiveness of TV advertisement and YouTube/online advertisement on the consumer buying behavior of the working individuals : |
| Remainder of title | to improve an existing TV advertisement and YouTube/online advertisement strategies / |
| Statement of responsibility, etc. | Almira Gae C. Dario [and five others] |
| 250 ## - EDITION STATEMENT | |
| Edition statement | BSBA Marketing Management |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | Pasay City : |
| Name of publisher, distributor, etc. | MTC, |
| Date of publication, distribution, etc. | 2018. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 191 pages |
| 336 ## - CONTENT TYPE | |
| Source | rdacontent |
| Content type term | text |
| Content type code | txt |
| 337 ## - MEDIA TYPE | |
| Source | rdamedia |
| Media type term | unmediated |
| Media type code | n |
| 338 ## - CARRIER TYPE | |
| Source | rdacarrier |
| Carrier type term | volume |
| Carrier type code | nc |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Television advertising. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | YouTube advertising. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Online advertising. |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Descriptive method. |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Quantitative. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Dario, Almira Gae C. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Dimacali, Janine Red N. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Patulot, Jeremy Z. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Olazo, Marry Rose M. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Najim, Najat Q. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Buensuceso, Prilla Joy G. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Theses |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) | |
| Cataloger's initials, CIN (RLIN) | 83797 |
| First Date, FD (RLIN) | 142160 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type | Public note |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Not For Loan | Manila Tytana Colleges Library | Manila Tytana Colleges Library | THESES SECTION | 01/31/2019 | TH HF 6146.T42 S78 2018 | TH01252 | 01/31/2019 | 01/31/2019 | Theses | In process |