The relationship among learning orientation, market orientation, entrepreneurial orientation, and firm performance of Vietnam marketing communications firms / (Record no. 78472)
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| fixed length control field | 02054nab a2200241Ia 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | PILC |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20221123182330.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 180619s9999 xx 000 0 und d |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | MANILA TYTANA COLLEGES LIBRARY |
| 100 0# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Hoang Cuu Long |
| 245 #4 - TITLE STATEMENT | |
| Title | The relationship among learning orientation, market orientation, entrepreneurial orientation, and firm performance of Vietnam marketing communications firms / |
| Statement of responsibility, etc. | Hoang Cuu Long |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Date of publication, distribution, etc. | 2013 |
| 336 ## - CONTENT TYPE | |
| Content type term | text |
| 337 ## - MEDIA TYPE | |
| Media type term | unmediated |
| 338 ## - CARRIER TYPE | |
| Carrier type term | volume |
| 440 ## - SERIES STATEMENT/ADDED ENTRY--TITLE | |
| Title | Philippine Management Review |
| Number of part/section of a work | 20, page 37-46 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | This paper examines the relationship among learning orientation, market orientation and entrepreneurial orientation and how these affect firm performance in a transition economy like in Vietnam. A model incorporating the key determinants was tested with a sample of 642 owners, senior managers and CEOs in Vietnam marketing communications firms. Structural equation modeling (SEM) was used to analyze the collected data. The results showed that entrepreneurial orientation and market orientation have a positive impact on firm performance. However, the relationship between learning orientation and firm performance in Vietnam marketing communications firms is not significant. In addition, the results also suggest that senior managers, CEOs, as well as owners in Vietnam marketing communications firms should recognize the importance of concepts in dynamic capabilities to improve their competitiveness into the market-orientation economy. A major limitation of this study is the examination of only three concepts that impact on Vietnam marketing communications firm performance: entrepreneurial orientation, market orientation and learning orientation. Several other concepts of dynamic capabilities may be investigated in other industries apart from marketing communication firms. |
| 521 ## - TARGET AUDIENCE NOTE | |
| Target audience note | Business Administration |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing. |
| Geographic subdivision | Vietnam. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing executives. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Analytics |
| Source of classification or shelving scheme | Library of Congress Classification |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) | |
| Cataloger's initials, CIN (RLIN) | 81572 |
| First Date, FD (RLIN) | 139935 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Manila Tytana Colleges Library | Manila Tytana Colleges Library | REFERENCE SECTION | 06/19/2018 | Bound | 06/19/2018 | 06/19/2018 | Articles |