Measuring customer satisfaction and loyalty : survey design, use, and statistical analysis methods /
Hayes, Bob E.
Measuring customer satisfaction and loyalty : survey design, use, and statistical analysis methods / Bob E. Hayes. - 3rd ed. - Milwaukee, Wis. : ASQ Quality Press, 2008. - xxiii, 287 p. : ill. ; 24 cm.
Includes bibliographical references and index.
9780873897433
Consumer satisfaction--Statistical methods.
Questionnaires.
Measuring customer satisfaction and loyalty : survey design, use, and statistical analysis methods / Bob E. Hayes. - 3rd ed. - Milwaukee, Wis. : ASQ Quality Press, 2008. - xxiii, 287 p. : ill. ; 24 cm.
Includes bibliographical references and index.
9780873897433
Consumer satisfaction--Statistical methods.
Questionnaires.