Marketing management : an Asian perspective [electronic resources] /
Marketing management : an Asian perspective [electronic resources] /
Philip Kotler [and four others]
- 7th ed.
- Harlow : Pearson, 2018.
- 1 online resource [various pagination]
Includes index.
9781292089584
Marketing --Management.
Marketing --Asia --Management
Includes index.
9781292089584
Marketing --Management.
Marketing --Asia --Management