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Advertising and promotion : an integrated marketing communications perspective [electronic resources] /

Belch, George E.

Advertising and promotion : an integrated marketing communications perspective [electronic resources] / George E. Belch & Michael A. Belch - 11th ed. - New York, NY : McGraw-Hill, 2018. - 1 volume [various pagings] : color illustrations

ISBN: 9781259548147

Subjects--Topical Terms:
Advertising.
Sales promotion.
Communication in marketing.

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Advertising and promotion : an integrated marketing communications perspective [electronic resources] /

Manila Tytana Colleges Library | Metropolitan Park, Pres. Diosdado Macapagal Blvd., Pasay City, 1300 Tel.(+63-2) 859-0826 | E-mail library@mtc.edu.ph

Manila Tytana Colleges Library | Metropolitan Park, Pres. Diosdado Macapagal Blvd., Pasay City, 1300
Tel.(+63-2) 859-0826 | E-mail library@mtc.edu.ph