Marketing in Asia /
Marketing in Asia /
Roger A. Kerin, Lau Geok Theng, Steven W. Hartley and William Rudelius
- 3rd ed.
- New York, N.Y. : McGraw-Hill, 2015.
- ix, 812 pages : color illustrations ; 28 cm
Includes bibliographical references and index.
9789814595032
Marketing--Asia.
CIR HF 5415.12.A78 M37 2015
Includes bibliographical references and index.
9789814595032
Marketing--Asia.
CIR HF 5415.12.A78 M37 2015