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The effects of positive or negative online reviews on the customers' decision making process /

The effects of positive or negative online reviews on the customers' decision making process / Darryl Lyn T. Javate [and four others]. - BSBA Marketing Management. - Pasay City : MTC, 2017. - 138 pages.

Subjects--Topical Terms:
Purchasing.
Online information services.
Consumer behavior.

Subjects--Index Terms: Post-test Quasi-Experimental design.

LC Class. No.: TH HF 5437.A2 E34 2017

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The effects of positive or negative online reviews on the customers' decision making process /

Manila Tytana Colleges Library | Metropolitan Park, Pres. Diosdado Macapagal Blvd., Pasay City, 1300 Tel.(+63-2) 859-0826 | E-mail library@mtc.edu.ph

Manila Tytana Colleges Library | Metropolitan Park, Pres. Diosdado Macapagal Blvd., Pasay City, 1300
Tel.(+63-2) 859-0826 | E-mail library@mtc.edu.ph