Marketing plan : building the profitable preferred brand /

Go, Josiah L.

Marketing plan : building the profitable preferred brand / Josiah L. Go. - [S.l. : s.n.], 1997. - 340 p. ; 22 cm.

Includes index.

9719186011


Brand name products -- Philippines.
Brand name products.
Marketing -- Management.
Marketing -- Philippines.
Product management -- Philippines.
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