Marketing in Asia /
Marketing in Asia /
Roger A. Kerin... [et al.]
- Singapore : McGraw-Hill, 2009.
- 764 p. ; 27 cm.
Includes bibliographical references and index.
9780071274258
Asia -- Marketing.
Buyers and markets.
Marketing opportunities.
Marketing process.
Includes bibliographical references and index.
9780071274258
Asia -- Marketing.
Buyers and markets.
Marketing opportunities.
Marketing process.