Socialnomics : how social media transforms the way we live and do business /
Qualman, Erik.
Socialnomics : how social media transforms the way we live and do business / Erik Qualman. - Hoboken, N.J. : John Wiley & Sons, 2009. - xix, 265 p. ; 24 cm.
Includes bibliographical references and index.
Introduction: It's a people-driven economy, stupid -- Word of mouth goes world of mouth -- Social media = preventative behavior -- Social media = braggadocian behavior -- Obama's success driven by social media -- I care more about what my neighbor thinks than what Google thinks -- Death of social schizophrenia -- Winners and losers in a 140-character world -- Next step for companies and the "glass house generation" -- Socialnomics summary.
9780470477236
Electronic commerce.
Internet marketing.
Social media.
Social networks.
Socialnomics : how social media transforms the way we live and do business / Erik Qualman. - Hoboken, N.J. : John Wiley & Sons, 2009. - xix, 265 p. ; 24 cm.
Includes bibliographical references and index.
Introduction: It's a people-driven economy, stupid -- Word of mouth goes world of mouth -- Social media = preventative behavior -- Social media = braggadocian behavior -- Obama's success driven by social media -- I care more about what my neighbor thinks than what Google thinks -- Death of social schizophrenia -- Winners and losers in a 140-character world -- Next step for companies and the "glass house generation" -- Socialnomics summary.
9780470477236
Electronic commerce.
Internet marketing.
Social media.
Social networks.