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Experiential marketing : a practical guide to interactive brand experiences /

Smilansky, Shaz.

Experiential marketing : a practical guide to interactive brand experiences / Shaz Smilansky. - London : Kogan Page, 2009. - vi, 264 p. : ill. ; 25 cm.

Includes bibliographical references and index.

ISBN: 9780749452759

Subjects--Topical Terms:
Branding (Marketing).
Target marketing.

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Experiential marketing : a practical guide to interactive brand experiences /

Manila Tytana Colleges Library | Metropolitan Park, Pres. Diosdado Macapagal Blvd., Pasay City, 1300 Tel.(+63-2) 859-0826 | E-mail library@mtc.edu.ph

Manila Tytana Colleges Library | Metropolitan Park, Pres. Diosdado Macapagal Blvd., Pasay City, 1300
Tel.(+63-2) 859-0826 | E-mail library@mtc.edu.ph