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Conducting immersive research in second life : a hotel co-branding case study /

Guillet, Basak Denizci.

Conducting immersive research in second life : a hotel co-branding case study / Basak Denizci Guillet, Paul Penfold - January-March 2013. - International Journal of Hospitality & Tourism Administration 14 : 1 - 2, pages 23-49 .

Hotel and Restaurant Management

Subjects--Topical Terms:
Hotel co-branding.
Immersive research.
Second life.
Virtual worlds.

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Conducting immersive research in second life : a hotel co-branding case study /

Manila Tytana Colleges Library | Metropolitan Park, Pres. Diosdado Macapagal Blvd., Pasay City, 1300 Tel.(+63-2) 859-0826 | E-mail library@mtc.edu.ph

Manila Tytana Colleges Library | Metropolitan Park, Pres. Diosdado Macapagal Blvd., Pasay City, 1300
Tel.(+63-2) 859-0826 | E-mail library@mtc.edu.ph