Total global strategy II : updated for the internet and service era /
Yip, George S.
Total global strategy II : updated for the internet and service era / George S. Yip. - Upper Saddle River, N.J. : Prentice Hall, 2003. - xix, 299 p. : ill. ; 24 cm.
Includes bibliographical references and index.
0131218778
Electronic commerce.
International business enterprises--Management.
Service industries.
Strategic planning.
Total global strategy II : updated for the internet and service era / George S. Yip. - Upper Saddle River, N.J. : Prentice Hall, 2003. - xix, 299 p. : ill. ; 24 cm.
Includes bibliographical references and index.
0131218778
Electronic commerce.
International business enterprises--Management.
Service industries.
Strategic planning.