Contemporary advertising /
Arens, William F.
Contemporary advertising / William F. Arens. - 10th ed. - Boston, Mass. : McGraw-Hill, 2006. - xl, 614 p. : col. ill. ; 28 cm.
Includes bibliographical references and index.
9780071115377
Advertising.
Contemporary advertising / William F. Arens. - 10th ed. - Boston, Mass. : McGraw-Hill, 2006. - xl, 614 p. : col. ill. ; 28 cm.
Includes bibliographical references and index.
9780071115377
Advertising.