Changing minds : the art and science of changing our own and other people's minds /

Gardner, Howard.

Changing minds : the art and science of changing our own and other people's minds / Howard Gardner. - Boston, Mass. : Harvard Business School Press, 2004. - xi, 244 p. ; 25 cm.

Includes bibliographical references and index.

The contents of the mind -- The forms of the mind -- The power of early theories -- Leading a diverse population -- Leading an institution : how to deal with a uniform population -- The creative geniuses change minds indirectly through science, scholarly breakthroughs, and works of art -- Mind changing in a formal setting -- Mind changing up close -- Changing ones own mind -- Epilogue : the future of mind changing.

1578517095


Change (Psychology)
Influence (Psychology)
Persuasion (Psychology)
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