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Advertising : principles and practice /

Wells, William

Advertising : principles and practice / William Wells, Sandra Moriarty, John Burnett. - 6th ed. - Singapore : Pearson Education South Asia, 2003 - xxxii, 599 p. : ill. ; 26 cm.

Includes bibliographical references and index.

ISBN: 0130477222

Subjects--Topical Terms:
Advertising.

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Advertising : principles and practice /

Manila Tytana Colleges Library | Metropolitan Park, Pres. Diosdado Macapagal Blvd., Pasay City, 1300 Tel.(+63-2) 859-0826 | E-mail library@mtc.edu.ph

Manila Tytana Colleges Library | Metropolitan Park, Pres. Diosdado Macapagal Blvd., Pasay City, 1300
Tel.(+63-2) 859-0826 | E-mail library@mtc.edu.ph