Managing enterprise content : a unified content strategy /

Rockley, Ann.

Managing enterprise content : a unified content strategy / Ann Rockley, Charles Cooper ; foreword by Kristina Halvorson. - 2nd ed. - Berkeley, CA : New Riders, 2012. - xviii, 365 p. : ill. ; 23 cm.

Includes bibliographical references (p. 327-330) and index.

9780321815361


Business enterprises--Data processing--Management.
Business records--Management.
Database management.
Information resources management
Information technology--Management.
Knowledge management.
Management information systems.
Web sites--Design.
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