Distribution channels : understanding and managing channels to market /
Dent, Julian
Distribution channels : understanding and managing channels to market / Julian Dent. - 2nd ed. - London : Kogan Page, 2011. - xi, 403 p. : ill. ; 24 cm.
Includes bibliographical references and index.
9780749462697
Business planning.
Marketing channels.
Distribution channels : understanding and managing channels to market / Julian Dent. - 2nd ed. - London : Kogan Page, 2011. - xi, 403 p. : ill. ; 24 cm.
Includes bibliographical references and index.
9780749462697
Business planning.
Marketing channels.