The right-brain business plan : a creative, visual map for success /
Lee, Jennifer
The right-brain business plan : a creative, visual map for success / Jennifer Lee ; foreword by Chris Guillebeau. - Novato, Calif. : New World Library, 2011. - xii, 223 p. : col. ill. ; 23 cm.
Includes bibliographical references and index.
Starting from the top: the skinny on the right-brain business plan process and structure -- Crafting your business vision and values: where is your business headed, and what do you and your company stand for? -- Painting your business landscape: it's a big world out there; where do you and your business fit in? -- Getting the word out with marketing: find and connect with your perfect customers -- Managing the moola - color by numbers: develop a financial plan with fun and flair -- Corralling your creative cohorts: build a creative playground of business support so you don't have to go it alone -- Action planning - where the rubber meets the road: make your plan real with goals, strategies, and action steps -- Weaving it all together: put the finishing touches on your right-brain business plan -- Maintaining the magic and momentum: keep your right-brain business plan alive.
9781577319443
Business planning.
Creative ability in business.
Creative thinking.
Entrepreneurship.
The right-brain business plan : a creative, visual map for success / Jennifer Lee ; foreword by Chris Guillebeau. - Novato, Calif. : New World Library, 2011. - xii, 223 p. : col. ill. ; 23 cm.
Includes bibliographical references and index.
Starting from the top: the skinny on the right-brain business plan process and structure -- Crafting your business vision and values: where is your business headed, and what do you and your company stand for? -- Painting your business landscape: it's a big world out there; where do you and your business fit in? -- Getting the word out with marketing: find and connect with your perfect customers -- Managing the moola - color by numbers: develop a financial plan with fun and flair -- Corralling your creative cohorts: build a creative playground of business support so you don't have to go it alone -- Action planning - where the rubber meets the road: make your plan real with goals, strategies, and action steps -- Weaving it all together: put the finishing touches on your right-brain business plan -- Maintaining the magic and momentum: keep your right-brain business plan alive.
9781577319443
Business planning.
Creative ability in business.
Creative thinking.
Entrepreneurship.