Franchising and licensing : two powerful ways to grow your business in any economy /
Sherman, Andrew J.
Franchising and licensing : two powerful ways to grow your business in any economy / Andrew J. Sherman. - 4th ed. - New York : American Management Association, 2011. - xi, 451 p. : ill. ; 26 cm.
Includes bibliographical references and index.
9780814415566
Franchises (Retail trade)--United States.
License agreements--United States.
Franchising and licensing : two powerful ways to grow your business in any economy / Andrew J. Sherman. - 4th ed. - New York : American Management Association, 2011. - xi, 451 p. : ill. ; 26 cm.
Includes bibliographical references and index.
9780814415566
Franchises (Retail trade)--United States.
License agreements--United States.