Marketing for hospitality and tourism /
Kotler, Philip.
Marketing for hospitality and tourism / Philip Kotler, John T. Bowen, James C. Makens. - 4th ed. - Upper Saddle River, NJ : Pearson/Prentice Hall, 2006. - xxiv, 932 p. : col. ill. ; 26 cm.
Includes bibliographical references and index.
0132017733
Hospitality industry--Marketing.
Tourism--Marketing.
Marketing for hospitality and tourism / Philip Kotler, John T. Bowen, James C. Makens. - 4th ed. - Upper Saddle River, NJ : Pearson/Prentice Hall, 2006. - xxiv, 932 p. : col. ill. ; 26 cm.
Includes bibliographical references and index.
0132017733
Hospitality industry--Marketing.
Tourism--Marketing.