Management of electronic media /
Albarran, Alan B.
Management of electronic media / Alan B. Albarran - 2nd ed. - Belmont : Thomson Wadsworth, 2002. - 315 p.
Includes bibliographical references and index.
0534561918
Mass media -- Management.
Management of electronic media / Alan B. Albarran - 2nd ed. - Belmont : Thomson Wadsworth, 2002. - 315 p.
Includes bibliographical references and index.
0534561918
Mass media -- Management.