The public relations writer's handbook : the digital age /

Aronson, Merry.

The public relations writer's handbook : the digital age / Merry Aronson, Don Spetner, Carol Ames. - 2nd ed. - San Francisco, CA : Jossey-Bass, 2007. - xvi , 349 p. : ill. ; 24 cm.

Includes bibliographical references (p.329-333) and index.

9780787986315


Public relations--Authorship.
Public relations.
Publicity.
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