Advertising : principles and practice /

Wells, William

Advertising : principles and practice / William Wells, Sandra Moriarty, John Burnett - 7th ed. - Upper Saddle, New Jersey : Pearson/Prentice Hall, 2006 - 592 p.

Includes bibliographical references and index.

0131968815


Advertising -- Management.
Advertising.
Manila Tytana Colleges Library | Metropolitan Park, Pres. Diosdado Macapagal Blvd., Pasay City, 1300
Tel.(+63-2) 859-0826 | E-mail library@mtc.edu.ph