Advertising : principles and practice /
Wells, William
Advertising : principles and practice / William Wells, Sandra Moriarty, John Burnett - 7th ed. - Upper Saddle, New Jersey : Pearson/Prentice Hall, 2006 - 592 p.
Includes bibliographical references and index.
0131968815
Advertising -- Management.
Advertising.
Advertising : principles and practice / William Wells, Sandra Moriarty, John Burnett - 7th ed. - Upper Saddle, New Jersey : Pearson/Prentice Hall, 2006 - 592 p.
Includes bibliographical references and index.
0131968815
Advertising -- Management.
Advertising.