The SAGE handbook of political advertising /

The SAGE handbook of political advertising / editors, Lynda Lee Kaid, Christina Holtz-Bacha. - Thousand Oaks, Calif. : SAGE Pub., 2006. - xi, 492 p. : ill. ; 27 cm.

Includes bibliographical references and index.

9781412917957


Advertising, Political--Cross-cultural studies.
Television in politics--Cross-cultural studies.
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