E-commerce : business, technology, society /
Laudon, Kenneth C.
E-commerce : business, technology, society / Kenneth C. Laudon, Carol Guercio Traver. - 3rd ed. - Upper Saddle River, N.J. : Pearson Prentice Hall, 2007. - 879 p.
Includes bibliographical references and index.
0132055309
Electronic commerce.
Information technology.
Internet marketing.
E-commerce : business, technology, society / Kenneth C. Laudon, Carol Guercio Traver. - 3rd ed. - Upper Saddle River, N.J. : Pearson Prentice Hall, 2007. - 879 p.
Includes bibliographical references and index.
0132055309
Electronic commerce.
Information technology.
Internet marketing.