Crafting customer value : the art and science /
Duchessi, Peter
Crafting customer value : the art and science / Peter Duchessi. - West Lafayette, Ind. : Purdue University Press, 2002. - xi, 193 p. : ill. ; 24 cm.
Includes bibliographical references and index.
8179920380
Customer loyalty.
Customer relations.
Crafting customer value : the art and science / Peter Duchessi. - West Lafayette, Ind. : Purdue University Press, 2002. - xi, 193 p. : ill. ; 24 cm.
Includes bibliographical references and index.
8179920380
Customer loyalty.
Customer relations.