The marketing plan /
Cohen, William A.
The marketing plan / William A. Cohen. - 5th ed. - Hoboken, NJ : John Wiley & Sons, 2006. - xviii, 350 p. : ill. ; 28 cm.
Includes bibliographical references (p. 345-346) and index.
9780471755296
Marketing--Management.
The marketing plan / William A. Cohen. - 5th ed. - Hoboken, NJ : John Wiley & Sons, 2006. - xviii, 350 p. : ill. ; 28 cm.
Includes bibliographical references (p. 345-346) and index.
9780471755296
Marketing--Management.