Electronic media management /
Pringle, Peter K.
Electronic media management / Peter K. Pringle, Michael F. Starr. - 5th ed. - Burlington, MA : Focal Press, 2006. - xv, 415 p. : ill. ; 26 cm.
Includes bibliographical references (p. 391-400) and index.
9780240808727
Broadcasting--Management.
Radio stations--Management.
Television stations--Management.
Electronic media management / Peter K. Pringle, Michael F. Starr. - 5th ed. - Burlington, MA : Focal Press, 2006. - xv, 415 p. : ill. ; 26 cm.
Includes bibliographical references (p. 391-400) and index.
9780240808727
Broadcasting--Management.
Radio stations--Management.
Television stations--Management.