Evaluating public relations : a best practice guide to public relations and evaluation planning, research and evaluation /
Watson, Tom
Evaluating public relations : a best practice guide to public relations and evaluation planning, research and evaluation / Tom Watson & Paul Noble. - London : Kogan Page, 2005. - vii, 213 p. ; 24 cm.
Includes bibliographical references and index.
0749443065
Public relations--Evaluation--Case studies.
Public relations--Evaluation.
Evaluating public relations : a best practice guide to public relations and evaluation planning, research and evaluation / Tom Watson & Paul Noble. - London : Kogan Page, 2005. - vii, 213 p. ; 24 cm.
Includes bibliographical references and index.
0749443065
Public relations--Evaluation--Case studies.
Public relations--Evaluation.