Big in Asia : 25 strategies for business success /

Backman, Michael.

Big in Asia : 25 strategies for business success / Michael Backman and Charlotte Butler. - Houndmills, Basingstoke, Hampshire : Palgrave Macmillan, 2004. - xii, 339 p. ; 22 cm.

Includes bibliographical references and index.

1403933154


Business planning--Asia.
Intercultural communication--Asia.
International business enterprises--Management.--Asia
Strategic planning--Asia.
Success in business--Asia.
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