Big in Asia : 25 strategies for business success /
Backman, Michael.
Big in Asia : 25 strategies for business success / Michael Backman and Charlotte Butler. - Houndmills, Basingstoke, Hampshire : Palgrave Macmillan, 2004. - xii, 339 p. ; 22 cm.
Includes bibliographical references and index.
1403933154
Business planning--Asia.
Intercultural communication--Asia.
International business enterprises--Management.--Asia
Strategic planning--Asia.
Success in business--Asia.
Big in Asia : 25 strategies for business success / Michael Backman and Charlotte Butler. - Houndmills, Basingstoke, Hampshire : Palgrave Macmillan, 2004. - xii, 339 p. ; 22 cm.
Includes bibliographical references and index.
1403933154
Business planning--Asia.
Intercultural communication--Asia.
International business enterprises--Management.--Asia
Strategic planning--Asia.
Success in business--Asia.