Formulation, implementation, and control of competitive strategy /

Pearce, John A.

Formulation, implementation, and control of competitive strategy / John A. Pearce II, Richard B. Robinson, Jr. - 10th ed. - Boston, Mass. : McGraw-Hill, 2007. - 1 v. (various pagings) : ill. ; 26 cm.

Includes bibliographical references and index.

9780071107181


Strategic planning--Case studies.
Strategic planning.
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