| 000 | 00731nam a2200217Ia 4500 | ||
|---|---|---|---|
| 008 | 101119s2008 ph 000 0 eng | ||
| 020 | _a9780750686495 | ||
| 040 | _cMANILA TYTANA COLLEGES LIBRARY | ||
| 090 | _aCIR HF 5415.123 P55 2008 | ||
| 100 | 1 | _aPike, Steven. | |
| 245 | 1 | 0 |
_aDestination marketing : _ban integrated marketing communication approach / _cSteven Pike. |
| 260 |
_aAmsterdam : _bButterworth-Heinemann, _c2008. |
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| 300 |
_axv, 406 p. : _bill. ; _c25 cm. |
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| 504 | _aIncludes bibliographical references (p. 371-396) and index. | ||
| 650 | 4 | _aMarketing communications. | |
| 650 | 4 | _aPlace marketing. | |
| 650 | 4 | _aTourism -- Marketing. | |
| 942 |
_2lcc _cBK |
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| 001 | 101119080022203 | ||
| 998 |
_c8928 _d67291 |
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| 999 |
_c8928 _d8928 |
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