| 000 | 00902nam a2200253Ia 4500 | ||
|---|---|---|---|
| 008 | 101126s ph 000 0 eng | ||
| 020 | _a9780070171008 | ||
| 040 | _cMANILA TYTANA COLLEGES LIBRARY | ||
| 090 | _aCIR HF 5415.33 H39 2010 | ||
| 100 | 1 | _aHawkins, Del I. | |
| 245 | 1 | 0 |
_aConsumer behavior : _bbuilding marketing strategy / _cDel I. Hawkins, David L. Mothersbaugh. |
| 250 | _a11th ed. | ||
| 260 |
_aBoston : _bMcGraw-Hill Irwin, _c2010. |
||
| 300 |
_axxii, 778 p. : _bill. ; _c27 cm. + _e1 CD-ROM (4 3/4 in.) |
||
| 500 | 0 | 0 | _aCD ROM Accession Number CD 2222. |
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 | 0 |
_aConsumer behavior _zUnited States _vCase studies. |
| 650 | 0 | 0 |
_aConsumer behavior _zUnited States. |
| 650 | 0 | 0 |
_aMarket surveys _zUnited States. |
| 700 | 1 | _aMothersbaugh, David L. | |
| 942 |
_2lcc _cBK |
||
| 001 | 101118171242506 | ||
| 998 |
_c8924 _d67287 |
||
| 999 |
_c8924 _d8924 |
||