000			01461nam a2200229Ia 4500
008			101118s2011 ph 000 0 eng
020			_a9780071221115
040			_cMANILA TYTANA COLLEGES LIBRARY
090			_aCIR HF 5415.13 P48 2011
100	1		_aPeter, J. Paul.
245	1	2	_aA preface to marketing management / _cJ. Paul Peter, James H. Donnelly, Jr.
250			_a12th ed.
260			_aNew York : _bMcGraw-Hill/Irwin, _c2011.
300			_axiv, 258 p. : _bill. ; _c26 cm.
504			_aIncludes bibliographical references and indexes.
505	0		_aEssentials of marketing management. Strategic planning and the marketing management process -- Marketing information, research, and understanding the target market. Marketing research : process and systems for decision making ; Consumer behavior ; Business, government, and institutional buying ; Market segmentation ; Product and brand strategy ; New product planning and development ; Integrated marketing communications ; Major Federal agencies involved in control of advertising ; Personal selling, relationship building, and sales management ; Distribution strategy Pricing strategy ; The marketing of services ; Global marketing -- Analyzing marketing problems and cases -- Financial analysis for marketing decisions -- Developing marketing plans.
650		0	_aMarketing _xManagement.
700	1		_aDonnelly, James H.
942			_2lcc _cBK
001			101118163416022
998			_c8922 _d67285
999			_c8922 _d8922