| 000 | 01235nam a2200229Ia 4500 | ||
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| 008 | 110127s ph 000 0 eng | ||
| 020 | _a9780470537190 | ||
| 040 | _cMANILA TYTANA COLLEGES LIBRARY | ||
| 090 | _aCIR HF 5415.1265 F69 2010 | ||
| 100 | 1 | _aFox, Vanessa. | |
| 245 | 1 | 0 |
_aMarketing in the age of Google : _byour online strategy is your business strategy / _cVanessa Fox. |
| 260 |
_aHoboken, N.J. : _bJohn Wiley & Sons, _c2010. |
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| 300 |
_axiv, 242 p. ill.; _c24 cm. |
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| 504 | _aIncludes bibliographical references and index. | ||
| 505 | 0 | _aHow search has changed your business -- How to use search data to improve your business and product strategy -- How we search -- Building searcher personas: opening the door to the crowd of customers you've been keeping out -- How search engines work -- Implementing an effective search strategy -- Working with developers: how to turn business strategy into tech speak -- How to cut through the data and get the actionable metrics you need -- Social media and search -- What's next: beyond Google. | |
| 650 | 0 | _aInternet marketing. | |
| 650 | 0 | _aInternet searching. | |
| 650 | 0 | _aWeb search engines. | |
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_2lcc _cBK |
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| 001 | 101113101043984 | ||
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